1: Keyword PlannerFilter and optimise keywords
Good preparation is the first step of writing great content. Once you have a topic you want to write about, you should create a list of keywords which are essential to it.
We recommend to use Google Keywords Tool as it provides a comprehensive list of related keywords and synonyms. Create a new document on SEYOH and upload your keywords list.
The keyword planner will organise the keywords into logical groups and filter the good from the bad (the exact details are our secret). After our app is finished with its magic, you will be presented with a short list of keywords. Select the ones that represent your topic most accurately.
The keywords you chose will be used by our AI to measure the quality of your content while you write. SEYOH will help you to optimise your content for search engines and human readers.
2: Content EditorWrite annd optimise your content
Your keywords are selected and the setup is finished. Now it is time to let your creativity flow. Click into the content editor field on the right hand side and start writing your content. While you write, our AI checks the input and gives recommendations for improvements.
If you get easily distracted and prefer to focus on your content, you can choose to hide the notifications. Finish your content and show/edit the results at the end.
SEYOH distinguishes between optimisation for search engines and optimisation for humans. The first one is everything that helps to make Google and co like and understand your content. This includes for example the prevention of keyword stuffing and the right use of your keywords (and other criteria which we won't reveal).
SEYOH also tracks the readability for humans, making the text more easily digestible, for example, sub-titles, paragraphs or images.
3: TrackingUse, queue and monitor content
The finished content can be queued in the content calendar function for later. If you decide to use it right away, you can choose to simply copy and pasted it, or export into your preferred file format.
After you have published the content, we recommend to add the post/page URL of the content next to its file name in the dashboard. This allows our platform to track and analyse the success of your content.
Comparing the different content pieces, their SEYOH quality score and how they perform on search engines is a useful assitant to streamline and optimise your content writing. Monitoring the content enables us also to send a notification in case we notice a performance drop.
The data also helps fine tune our algorithm further. (Your content will always remain anonymous. We will never share your content, SEYOH score or any other account information of yours with third parties).
Snake-oil?We are not magicians, are we?
Before you shout out that our criteria and checks are ludicrous, they are based on our experience writing huge amounts of content for variuos customer projects and websites. We noticed that certain attributes made some content pieces and websites rank better than others.
We started to write down and collect what we found. Using those findings and insights with other content had a positive effect. They are now the core of our optimisation and readability checks.
That being said, we cannot guarantee that a piece of content composed with SEYOH will outrank all of its competition and end up on first page of Google. But checking that all essential criteria has been met, and using our insights, your content will have a high chance to rank well.